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About KIBI Sports
Building the digital backbone for global sports
Empowering sports organizations worldwide. From metros to growing cities, KIBI Sports connects institutions, athletes, and brands on one platform.
15,000+
Athletes on Platform
800+
Organizations
6,800+
Sponsorships Facilitated
25+
Cities Covered
Our mission
The world has a massive youth population in the world, with millions of aspiring athletes across hundreds of sports. Yet most sports organizations still run on spreadsheets, WhatsApp groups, and manual processes. KIBI Sports exists to change that. We're building the infrastructure layer that lets institutions go digital, athletes get discovered, brands find the right partners, and the entire ecosystem operate with transparency and trust.
Recognition
Startup India
Recognized Startup
Zee TV Idea Baaz
Featured Startup
Koramangala, Bengaluru
Headquarters
What drives us
The principles behind every product decision.
Technology-First
We build with modern, scalable technology because the global sports ecosystem deserves world-class digital infrastructure.
Athlete-Centric
Every feature starts with the athlete's experience. Verified profiles, transparent payments, and genuine opportunities.
Ecosystem Thinking
We don't build for one stakeholder. Institutions, athletes, brands, and commerce are interconnected on one platform.
AI-Native
Artificial intelligence isn't a feature we bolt on. It's embedded in how we match, recommend, and automate.
Our journey
Key milestones from founding to 15,000+ athletes.
2020
Founded
KIBI Sports established with a vision to digitize grassroots sports ecosystem.
2021
Recognized by Startup India
Official recognition under the Startup India initiative by the Government of India.
2022
Featured on Zee TV Ideabaaz
Selected and featured on Zee TV's Idea Baaz. Covered by 6+ startup media outlets.
2024
Platform V1 Launch
Platform V1 goes live with event management, athlete profiles, and institutional onboarding. Achieved significant revenue growth.
2025
Pre-Seed Funding + 10K Athletes
Raised pre-seed funding from angel investors. Crossed 10,000 registered athletes across 10+ sports.
2026
15,000+ Athletes, AI Live
AI brand matchmaking goes live. 800+ organizations, 6,800+ sponsorship connections, 134+ brand partners, 25+ cities.
Leadership
The team building the world's sports operating system.
Sagar Rai
Founder & CEO
A former national-level athlete who competed in five sports, Sagar overcame severe childhood asthma to pursue his passion for athletics. A B.Tech graduate (APJAKTU) and TEDx speaker, he founded KIBI Sports in 2020 with the mission of digitizing grassroots sports globally ecosystem.
Under his leadership, KIBI Sports has grown to 15,000+ athletes, 800+ partner organizations, and expanded across 20+ sports and 25+ cities, growing globally.
5-Sport National AthleteTEDx SpeakerStartup India RecognizedZee TV Ideabaaz
Connect on LinkedInTraction
Real numbers, real growth.
15,000+
Athletes Registered
20+
Sports Covered
800+
Organizations
25+
Cities & Regions
Backed by believers
KIBI Sports has raised seed funding from angel investors who believe in the future of sports infrastructure.
Featured in 12+ publications
KIBI Sports has been covered across startup media and national television and TV, sharing our vision for a digital sports ecosystem.
Zee TV Ideabaaz
Entrackr
BW Disrupt
Indian Startup News
SportsMint
CXO Digital Pulse
Passionate In Marketing
Startup Story
TapstartX
Hello Entrepreneurs
Karo Startup
Techpadi
What we've built
A mobile app for athletes, coaches, referees, and sports professionals covering 25 feature areas: registration with OTP verification, identity verification, event discovery and registration, campaign participation, community feed, leaderboards, achievement badges, and complete profile management.
An admin portal for sports organizations covering the full operational lifecycle: event management (creation, registration, check-in, scoring, certificates), athlete management, campaign creation and tracking, payments and payouts, staff roles with granular permissions, and analytics dashboards.
A sponsorship platform with AI-powered brand-athlete matchmaking: campaign brief creation, algorithm-based scoring across sport, geography, audience tier, and deliverable capabilities, plus ROI tracking and analytics.
A marketplace on Shopify (shop.kibisports.com) for sports equipment, apparel, and team gear with 80+ brands.
A backend built on a microservices architecture (OnBoarding, Events, Payments, BrandCampaign) with PostgreSQL, Redis, and TypeScript throughout, deployed on AWS Lambda and Google Cloud Run.
Expansion Roadmap
Where we're headed
KIBI Sports is active in 25+ cities today, from metros like Mumbai, Delhi, and Bengaluru to tier-2 cities like Lucknow, Indore, and Bhubaneswar. Our roadmap targets 50+ cities by end of 2026, with a focus on states with active National Sports Programs Centres and strong competitive ecosystems.
Maharashtra
Karnataka
Delhi NCR
Telangana
Tamil Nadu
Rajasthan
UP
Gujarat
Policy Context
National Sports Programs alignment
National Sports Programs initiative has allocated Rs 3,400+ crore toward grassroots sports development since 2018, including 1,000 district-level centres, athlete scholarships, and multi-sport competitions. The initiative creates demand for exactly the digital infrastructure KIBI Sports provides: athlete registration, event management, performance tracking, and transparent operations.
As government investment scales, organizations that adopt digital tools will be better positioned to participate in funded programs and demonstrate measurable outcomes.
Company information
Registered Entity
KIBI Sports
1st A, 7th Cross, 7th Block
Koramangala, Bengaluru 560095
Karnataka, India
Get in Touch
Phone: +91 89283 11642
Email: hello@kibisports.com
Sponsorships: sponsorship@kibisports.org
KIBI Sports operates across multiple official domains: kibisports.com, kibisports.org, kibisports.in, and kibi.co.in. All are verified and owned by KIBI Sports India.
Want to be part of the ecosystem?
Whether you're an institution looking to go digital, an athlete building your career, or a brand seeking authentic sports partnerships, we'd love to hear from you.